Tuesday, January 17, 2012

Benefits of a popular brand

I'm always amazed when popular companies fail to merchandise their popular brand with gear. The argument against selling t-shirts and hats always seems to be that if someone is wearing one when they rob a convenience store, then it might be bad for business and as a result  the company ignores valid revenue streams.

Of some interest in the no-publicity-is-bad-publicity dept., see http://www.theatlantic.com/entertainment/archive/2012/01/did-purell-pay-to-appear-in-the-dragon-tattoo-torture-scene/251287/

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